The Deep Blue Ocean of Opportunity for Brokers

As we enter the second quarter, it's a good time to reflect on our business strategies and identify growth opportunities.

In particular, I want to draw your attention to a deep blue ocean - an area of the market that is largely untapped and offers significant potential for expansion.

While our original focus at Evolved Benefits was on the staffing industry, we have since expanded our reach and now work with various companies that struggle to provide affordable health benefits to their employees.

By analyzing our data on the industries we work with, we have identified the industries where we can make the greatest impact. This deep blue ocean is where we encourage brokers to look if they want to stand out from the crowd and avoid competing with a million other people for the same groups.

One example of this untapped market is companies that employ 100 full-time equivalents (FTEs) but need help to afford a health plan for their employees. Under the Affordable Care Act (ACA), such companies receive credit for 30 employees regarding penalties. So, if a company is penalized, they will only be punished on 70 employees, which is still a significant number.

If a company does nothing, it will face a penalty of $217,000, almost $15,000 per month. However, by putting their employees on a $45 MEC plan, they could save themselves a ton of money. In fact, they would only spend just under $30,000 annually, a difference of $187,000.

By visiting our website, http://evolvedbenefits.com  , and clicking on the Resources tab, you can access a calculator to help you analyze your groups and identify growth areas.

As brokers, you need to get out of the bloody red ocean and explore the deep blue ocean.

You can differentiate yourself from the competition by looking for opportunities to serve underserved markets and grow your businesses!