Top Industries Often Overlooked by Insurance Brokers
Certain industries struggle to provide affordable health insurance coverage to its employees.
Often these are industries who have a high volume of part-time and seasonal staff. However, it doesn’t mean these industries should go overlooked.
One such industry is the gig economy.
This sector, comprised of independent contractors, freelancers, and gig workers, has seen a significant increase in recent years especially since the pandemic.
You’ll find gig workers employed in industries such security-guard companies, hospitality, landscaping, staffing, trucking, assisted living facilities, construction, manufacturing, plumbing restaurants, grocery store chains, and home health care.
In these industries gig workers often do not have access to employer-sponsored health coverage and must rely on individual plans, which can be unaffordable.
If you’re an insurance broker, there's a ton of opportunity in these markets. Most don’t want to put int the work to help an underserved community, which means a huge opportunity for you.
These industries are greatly overlooked by the broker community. Too many feel like it’s too much work for too little pay. However, we believe just the opposite.
Why no go where others are unwilling to look and create a blue-ocean opportunity for your agency?
Shoot me a message if you’d like to learn how to get a foot in the door with an underserved market.