Untapped Revenue Potential: Strategies for Organic Growth
Organic growth is created by adding new clients or more business from existing clients. It’s essentially expanding your business from within using the resources you have, including skills, knowledge, experience, relationships, and other tools. Organic growth is healthy for an agency and reflects a long-term, solid commitment to building a business.
Research your target clients - Agencies that conduct regular research on their target audience grow up to 70% faster and are almost 50% more profitable than agencies that don’t.
Focus on a well-defined niche - Concentrating on a well-defined niche enables you to reduce marketing costs and competition while increasing market share. Our studies show that high-growth agencies are 75% more likely to have a highly-focused niche.
Develop strong, easy-to-understand differentiators - Agencies with unique differentiators have a much easier job communicating their value to prospective clients, setting themselves apart (and above) from the competition, and winning more business. The best differentiators address the needs and concerns of the prospective client.
There’s nothing mysterious about organic growth. There’s a scientific approach to it that requires some homework, discipline, and stick-to-it-ness. Research is key and the driver of a more powerful strategy and more efficient and effective marketing.
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