Who Is Our Ideal Broker?
Evolved Benefits is a 100% broker-friendly niche GA, and we don't market B2B. Employee medical brokers are our clients, and I want to identify who our ideal client is.
First and foremost, we work best with an employee benefits broker in the blue-collar space. They work with companies with lots of low-income full-time employees and lots of part-time and seasonal employees as a collective total. Most of these folks aren't insured on a health plan, so those are our ideal brokers.
Secondly, we are interested in a broker that wants to build organic growth. Someone who has an open mind and understands that during renewal time or even throughout the year, it's always important to analyze your book. They are willing to look under the hood of each group and identify those groups that have employees who are not enrolled on a health plan and ask themselves, what can we do to give these employees affordable health care access?
Lastly, we enjoy working with a broker that understands the value of trusted partnerships. A broker that knows if you're going to succeed and grow, you must collaborate with innovators that come together to bring a packaged solution to groups.
You'll have more success when you bring multiple innovative solutions with efficiency to your clients.