Home Care Workers
We are continuing our series on industries we work well in, and this week we’re highlighting the Home Healthcare Workforce.
The home healthcare workforce is also referred to as assisted living workers, and these companies have a lot of part-time, variable-hour employees. I believe this industry presents an excellent opportunity for you as an employee benefits advisor.
First, the population of older people over the age of 65 will nearly double from 47 million to 88 million very quickly. And if you double the number of the folks that need assisted living, you need to more than double the number of people that work to care for these people.
It's predicted that the home healthcare workforce will be up to 2.2 million employees by next year. That is a massive opportunity for benefit advisors.
Many of these employees do not have access to employer-provided benefits. They make minimum wage, they work part-time, and their salaries don't justify paying for a major medical plan. And often, the employer can’t justify even paying half of a bronze-level major medical plan.
Take a minute to think about what these folks do for a living. They take care of older people. And they need to be healthier than the people they're serving. We need to provide them affordable access to quality care.
Another issue these companies have is compliance. Many of them have no idea that because they have over 50 employees, they are considered an applicable large employer and are subject to ACA reporting. This is a conversation you can have with any employer, but especially those in the home healthcare industry.
Evolved Benefits has solutions for you to bring these employers. We can help you serve more people than you are today and grow your business.
If you want to learn more, message me on LinkedIn, give me a call, or email me!