You are Missing Out on a Revenue Opportunity

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Organic growth is created by adding new clients or more business from existing clients. It’s essentially expanding your business from within using the resources you have, including skills, knowledge, experience, relationships, and other tools. Organic growth is healthy for an agency and reflects a long-term, solid commitment to building a business.

1. Research your target clients

Agencies that conduct regular research on their target audience grow up to 70% faster and are almost 50% more profitable than agencies that don’t.

2. Focus on a well-defined niche

Concentrating on a well-defined niche enables you to reduce marketing costs and competition while increasing market share. Our studies show that high-growth agencies are 75% more likely to have a highly-focused niche.

3. Develop strong, easy-to-understand differentiators

Agencies with unique differentiators have a much easier job communicating their value to prospective clients, setting themselves apart (and above) from the competition, and winning more business. The best differentiators address the needs and concerns of the prospective client.

Conclusion

There’s nothing mysterious about organic growth. There’s a scientific approach to it that requires some homework, discipline, and stick-to-it-ness. Research is key and the driver of a more powerful strategy and more efficient and effective marketing.

Let’s set up a call at your next availability…

[email protected]

619.909.9204

Tommy Gaffney

VICE PRESIDENT OF SALES

Tommy is a Vice President of National Sales with over 17 years experience in healthcare, commercial, and personal lines markets. Connect with Tommy
📞 (888) 447-9994
in https://www.linkedin.com/in/tommygaffneyrsm/
✉️ [email protected]

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Why Evolved Benefits and Why Brokers Should Call Us

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Evolved Benefits, and our insurance carriers, are committed to being creative and innovative regarding the solutions you need. We both have the same goal of providing the best solutions for your clients in the most cost-effective way. We will work with you every step to ensure that you get the proper knowledge and understanding you need to evolve and provide the best solutions to your groups.

So exactly who is Evolved Benefits, and how do we help?

Evolved Benefits is a general specialty agency that provides nationwide consulting and plan configurations to meet your needs as a broker and your clients’ needs, especially in niche markets.

We help brokers find solutions for everything outside of major medical, including low-cost, ACA-compliant health plans, voluntary benefits, self-funding, government contracting, prevailing wage, and federal, state, and local wage ordinances.

We know that every employer wants their broker to provide solutions for the entire population, not only for management and full-time employees. Our consulting approach can help you determine where the service holes are.

As a broker, you will grow your book of business organically, increasing your agency revenue and protecting all of your clients from your competition.

We understand that everyone wants to grow their agency, and it’s a point of frustration because the most common problem with that goal is a lack of sales opportunities.

Every good broker believes they should have more sales opportunities than they currently do. Evolved Benefits has been instrumental in helping brokers find a path into a deep blue ocean full of new possibilities. We know what it’s like to be good at what you do, but it’s very frustrating when you don’t have enough opportunities to prove that.

We’ve helped hundreds of brokers grow their revenue with our proven strategy, and it’s really simple. We help you grow your revenue and grow your book organically without writing new business. We leverage prospecting opportunities that your competitors are not looking at, and every broker we’ve worked with so far has more sales opportunities than they know what to do with.

I encourage you to message me here on LinkedIn and let’s set up a time to have this conversation.

If those two things don’t happen, rest assured that I will be reaching out to you here on LinkedIn, and hopefully, we will have a conversation this year.

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Target Industries

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This week we are talking about the deep blue ocean of opportunities in target industries. Every employee benefits advisor out there has a strategy. Most of the time, it’s a strategy to tackle the major medical market or what many people call the fully insured marketplace.

We found an opportunity in the marketplace that helps out with some of the employer mandates for smaller target industries.

You could have a small group, you could have a large group, you could have some of the self-funded and level-funded and some of the hybrid plans in between. Then, of course, you could have the whole world of ancillary, worksite, and voluntary benefits.

With Evolved Benefits, we found an opportunity out in the marketplace that really helps out with some of the employer mandates that are out there.

You’ve got some states that enforce the individual mandate, and then on a federal level (which every state is subject to), you’ve got an Employer Mandate A and an Employer Mandate B. If an employer has 50 or more employees, they’re considered an Applicable Large Employer and they’re subject to ACA filing and reporting.

Our current presidential administration has given funding to the IRS, and they are hiring thousands of auditors to audit all of these Applicable Large Employers. What I have here is our target industries, and they happen to be the low-hanging fruit that the IRS is looking at to target first because they know that most of these companies are out of compliance. They also know that most companies don’t even realize they’re out of compliance.

Let’s talk about why.

First of all, there are numerous companies: security guard companies, hospitality companies, landscaping, staffing, trucking, assisted living facilities, construction, manufacturing, plumbing, restaurants, grocery stores, home health care, housekeeping, janitorial, agricultural and ranching, and even cannabis companies. Those are just a shortlist of all the types of companies out there that have large populations of part-time, seasonal, and variable hour employees. Since most of them have never offered benefits to a majority of the staff, they don’t realize that they’re out of compliance.

When the benefits advisors that I talk to analyze their book of business, they see that they have many of these companies on the books. Still, they’re used to maybe having 10, 11, or 12 of the core staff on a major medical plan, and the 137 of the others that are part-time or variable hours don’t ever get offered anything.

One thing that I think a lot of employee benefits advisers fall short on is helping the company look at their roster and run their entire roster through an FTE calculator – that’s a Full-Time Eligible calculator – to find out how many actual FTEs they have and make sure that they’re offering at least minimum essential coverage to 95% of the FTE.

Again, there’s a whole ocean of opportunity out here that the IRS is looking at. These are the ones that are going to get the penalty letters first. Still, these are the types of companies that even the incumbent broker doesn’t realize can cast a net over the entire population of employees and help all these part-time and variable hour employees that work for these companies.

Every single person deserves access to affordable health care. That’s why Evolved Benefits was created. We provide ACA-compliant health plans. They are restricted health plans, but they’re very robust. Evolved Benefits gives a lot of access to all the acute services that everyone needs and we also have voluntary benefits and worksite benefits to help marry up and supplement and do the best job of keeping the cost down for these employees while giving them what they need in order to keep some financial wind in their sails if they have any major medical issues happen to them and their paychecks get interrupted.

If you’d like to learn more about this deep blue ocean, not just about the ocean itself, and if you’d like to learn how to prospect, I have a fantastic system that I’ve developed. It works masterfully. You could use this to prospect any potential clients or even your existing clients.

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