In your circle of partners, you may have a payroll person, a corporate banker who helps out with loans, or someone who provides employee retention credits. There are so many different referral partners you can bring into the mix.

The key is being open to bringing an expert into the conversation.

There’s nothing wrong with not knowing everything about a particular subject. You are an expert in your field just like others are in theirs.

Introducing a subject matter expert won’t make you look like you don’t know what you’re doing. In fact, it does the opposite. It makes you look good. Plus, you’re bringing a ton of value to your clients. The perception from the client side is usually, “Wow, my advisor is resourceful!”

Watch our video to learn how to build your circle of referrals and grow your book of business with trusted partners.

First and foremost, we work best with an employee benefits broker in the blue-collar space. They work with companies with lots of low-income full-time employees and lots of part-time and seasonal employees as a collective total. Most of these folks aren’t insured on a health plan, so those are our ideal brokers.

Secondly, we are interested in a broker that wants to build organic growth. Someone who has an open mind and understands that during renewal time or even throughout the year, it’s always important to analyze your book. They are willing to look under the hood of each group and identify those groups that have employees who are not enrolled on a health plan and ask themselves, what can we do to give these employees affordable health care access?

Lastly, we enjoy working with a broker that understands the value of trusted partnerships. A broker that knows if you’re going to succeed and grow, you must collaborate with innovators that come together to bring a packaged solution to groups.

You’ll have more success when you bring multiple innovative solutions with efficiency to your clients.

You want to bring the best solutions to your groups, and a great first question to ask is, “Have you cast a net over the entire population of employees?”

Meaning, does everybody have a health plan? Not just the full-timers that can afford a fully insured plan, but what about the low-income full-timers that had to opt out due to affordability, and all the part-timers and seasonal workers?

The next topic to tackle with your groups is, “What are we doing to help employees access affordable healthcare?”

This doesn’t have to be a fully insured health plan. There are other robust health plans available that give employees first-dollar copay access for preventive services, including Urgent Care, lab, X-ray, pharmacy, Telehealth, etc., which helps them stay ahead of their health.

If you aren’t comfortable enough to bring these questions to the renewal meetings with your clients, instead avoiding the topic, I can partner with you on any call.

Or, with just a couple of phone calls, I’ll show you exactly where our plan fits and where it doesn’t, where to look, and how to have that conversation with your group.

Just because we’re in the 4th quarter, it’s not too late.

We can have a 20-minute call, and I can help you get started feeling comfortable having these conversations with your clients and growing your book organically without having to write new business into the 4th quarter.

Book a call here: https://calendly.com/tommy-gaffney/demo-call?month=2022-09

We’re talking today about some of the top gripes I’ve heard from brokers in our industry. From no growth to an empty pipeline, read on for the biggest pet peeves and our solutions!

1. First and foremost is a lack of leads.

OUR SOLUTION: We have developed a prospecting blueprint designed to help you prospect in a very easy way. Now that doesn’t mean I have leads to give you, but we have a proven blueprint that anyone can use and an easy system to follow.

If you’re not getting the desired results from your current prospecting process, I encourage you to reach out and let me show you our easy blueprint.

2. The second frustration I hear is, “I’m working my tail off, but I just can’t seem to get any growth or new business.”

OUR SOLUTION: Instead of focusing on writing brand-new business, especially during Q4, give me a call so we can strategize and identify companies in your current book where Evolved Benefits is well-positioned.

You can even invite me to be a part of your renewal discussions with your clients.

3. The third frustration is that payroll companies and other digital agencies are asking your clients for the BOR.

OUR SOLUTION: We’ve created our own deep blue ocean of opportunities that helps brokers develop their own organic growth and stand out among the competition.

We want to help you grow, retain, and protect your book of business!

Reach out with any questions or if you would like to see a demo.

To help improve your bond with employers, continue offering affordable benefits, but also meet with them to strategize and optimize their plans!

Sometimes we can get stuck just doing the status quo at renewal time. By staying ahead of the current technologies and the best ways to hold open enrollment, you’ll stand the best chance of sealing that bond with your client.

As a broker, you are on a “per-life commission” basis which means the employees’ health is your happiness. Your commission is contingent on an employee enrolling in a plan.

This renewal season, don’t leave out the huge population of part-time employees, variable-hour employees, and low-income full-time employees that opted out due to affordability.

My question is, are you going to come up with affordable solutions for the entire population of employees?

You can make it easier for employers to get better enrollment rates, save money, and encourage a happier and healthier workforce. Provide every employee the opportunity to have access to an affordable ACA-compliant health plan.

It’s not too late for you to partner with your clients to offer affordable benefit plans to all their employees.

Reach out to us with any questions on how we can help you strategize this open enrollment season.

Evolved Benefits Demo – Tommy Gaffney