Expanding Benefits Beyond Full-Time Employees: A Smart Strategy for Stability

Many employers overlook part-time, variable-hour, and seasonal employees when designing their benefits strategy. However, this approach can lead to higher turnover, lower productivity, and missed opportunities for business growth. As an employee benefits broker, you can help your clients gain a competitive advantage by offering strategic benefits that support their entire workforce.

Stability Through Retention & Productivity

Reduce Turnover – High turnover is costly and disruptive. Extending benefits to all employees fosters loyalty and improves retention.

Boost Workforce Productivity – A healthier workforce is a more engaged workforce. MEC (Minimum Essential Coverage) plans provide preventive care check-ups, immunizations, and screenings, keeping employees healthier and more present.

Support Business Continuity – A stable, well-supported workforce drives long-term business success, reducing the disruptions caused by constant hiring and training.

Strengthening Employer-Employee Trust

Enhance Workplace Culture – Offering benefits to all employees shows a commitment to their well-being, fostering a more inclusive and positive work environment.

Improve Employer Brand – Companies that take care of their employees—regardless of status—build stronger reputations and attract better talent.

Increase Competitive Standing – Businesses that provide meaningful benefits stand out in the marketplace, making it harder for competitors to lure away talent.

The Broker's Role: Helping Clients Future-Proof Their Workforce

As an advisor, your expertise can help clients implement cost-effective solutions that balance affordability with meaningful benefits. Educating them on options like MEC plans ensures they remain compliant, competitive, and prepared for workforce shifts.

How are you helping clients expand their benefits strategy beyond full-time employees? Contact an Evolved expert today!